By invitation only
When omada.wine, a celebrated name in natural wine with a wine bar, two vibrant physical stores and a bustling online presence, wanted to offer its patrons something truly exclusive, they enlisted our Lab to bring their vision of a membership programme to life: Omada Social Club — a blend of tongue-in-cheek personality, exclusivity, and tech-savvy convenience.
A Membership Experience Beyond the Ordinary
In today’s world, a membership card should be more than a piece of plastic. With Omada Social Club, members carry their card in their digital wallets, ready to scan via QR code at checkout or when entering any Omada.Wine location. It’s quick, familiar, and secure, enhancing the experience with a sense of exclusivity right from the first interaction.
Magic in Motion: Geofenced Experiences That Feel Tailored
With geofencing technology, Omada Social Club members feel the magic the moment they step into any omada.wine location. Custom notifications unlock as they enter these designated areas. This seamless interaction between the digital and physical space makes every visit feel truly personalised, right down to the bottle.
Rapid Deployment with Long-Term Adaptability
Our team took the project from concept to rollout in three weeks, integrating the programme with a membership database in Airtable, e-commerce, and all three physical locations’ POS systems. The result? A seamlessly unified membership experience that brings Omada Social Club to life across all touchpoints, providing customers with convenience, security, and an engaging omni-channel journey.
Future-Proof Membership That Grows with Omada.Wine
From the latest digital wallets to those just around the corner, the membership platform adapts effortlessly to new tech, ensuring that Omada Social Club remains at the forefront of digital pass strategies. It’s a solution built to evolve with Omada.Wine as their brand — and their community — continues to grow.
Tech Stack
The membership database is build using airtable, integrating to Apple Passkit and Android Wallet with make.com automations for sign-up flow, e-commerce and POS integration, as well as sendgrid for email communication.