Our long time client, The Poster Club, has been a prominent player in the online art retail space for over a decade, offering bespoke art prints curated from both emerging and established artists.
Going on 10 years, strom.works has been at the forefront of The Poster Club’s digital journey, continuously innovating, developing, and refining their e-commerce platform. This long-term collaboration has been instrumental in transforming the website into a sophisticated, global e-commerce hub that processes thousands of orders every month.
As The Poster Club’s platform has evolved, so has the challenges, with a growing demand to continuously scale to handle increasing traffic and transaction volumes, while maintaining a visually compelling and user-friendly interface that adapts to new design trends and technologies.
Over the years we’ve added support for advanced features such as dynamic product visualisation and interactive collections; integrated seamlessly with various backend systems, including fulfilment, royalty management, and tax calculations.
All this while ensuring consistent performance and reliability, even during peak traffic periods, through mulit-layered CDN and advanced load balancing.
Over the years, our team of designes and engineers has provided a comprehensive and iterative approach to the enhancement of The Poster Club’s e-commerce platform.
We have consistently updated the front-end experience to keep it fast, responsive, and visually engaging, with approaches like advanced caching and migrating from a template approach to Next.js.
The platform, originally built on WooCommerce, has been continuously customised and optimised to meet the evolving needs of The Poster Club. This includes scaling the system to handle an ever-expanding product catalog and more complex order processing.
To ensure the platform can handle increasing traffic volumes, we’ve worked closely together with our hosting partner to implement and continuously refine custom load balancers and advanced caching strategies. This has enabled The Poster Club to maintain peak performance, even during major promotional events and product launches.
Our ongoing work includes integrating and optimising backend systems for fulfilment automation, royalty management, and tax calculations. These integrations have been continuously updated to keep pace with new requirements and technologies.
Throughout the decade-long collaboration, our team has ensured that the platform remains secure and compliant with global standards, including updates to meet GDPR and EU One Stop Shop regulatory requirements.
Today The Poster Club is a cutting-edge e-commerce platform that evolves in tandem with the business’s growth, keeping user engagement high, with dynamic features that align with modern design standards. It effortlessly handles thousands of monthly orders, with infrastructure that supports global traffic without compromising on speed or reliability. Ongoing backend enhancements have streamlined fulfilment processes, royalty calculations, and tax management, enabling The Poster Club to focus on growth. The sustained collaboration has ensured the platform remains robust, secure, and ready to meet future challenges.
In conclusion: Our long-term partnership with The Poster Club is a testament to the power of continuous innovation and collaboration. By consistently enhancing and evolving the platform over the past decade, we have helped The Poster Club maintain its status as a leader in the online art retail industry.
Tech Stack
The foundation is WordPress & WooCommerce backed by our optimised IntelligentWP & Intelligent Hosting infrastructure – but the front-end is custom tailored using a combination of next.js, with Tailwind’s utility-first CSS framework and PHP as the backbone. This frees us from the constraints of the otherwise template based capabilities of WordPress, while utilising the powerful and extendable features of WooCommerce.